Posted 20 Apr 2017
Challenging Your Skin To The Limits – Would Your Skin Survive One Of The Driest Places On Earth?
The Anza Borrego Desert is where the sun has literally baked the earth dry. It was formed over 1.7 million years ago, a vast 600,000 acres of moisture-less, barren, lunar like surface. The park includes some of the hottest locations in the U.S. - Borrego Valley and Borrego Badlands, where summertime daily high temperatures can average 107 degrees F. Temperatures can climb as high as 125 degrees F. Spending a day in such dry and harsh conditions could really damage the skin.
Chiara Ferragni is recognized by Forbes as one of the Most Influential Personalities of the International Fashion world. In 2009, she created TheBlondeSalad.com, to fully express herself and her passion for fashion. Today, she collaborates with major fashion houses and designer brands, also appearing on the covers of popular magazines worldwide. She acts as the creative director of her namesake shoe line, which is manufactured entirely in Italy.
SK-II Face the Wild, Face the Camera campaign is in partnership with National Geographic to create a series of four short films shot in extreme conditions. The testing expedition through the ancient Anza Borrego Desert is where the global fashion icon Chiara Ferragni faces the harsh dry climate and then her final challenge, to face the camera after the trek. SK-II aims to showcase the effectiveness of Pitera, the active ingredient that encompasses 90% of SK-II’s Facial Essence Treatment, proven to keep your skin crystal clear even in the harshest of weather conditions,
“I feel like we came through an inferno,” said Chiara nearing the end of her trek. Fighting dehydration, dizziness and dry heat, Chiara thought all that dryness was going to damage her skin as it was some of the worst conditions she’s been under. She was scared to face the camera after the arduous trek. The project had two phases; first the trek through the desert and shortly after the second phase was a photo shoot. This was done to demonstrate how her skin was in no way damaged by the trek, which is fully attributed to SK-II’s Facial Essence Treatment.
Chiara used the SK-II Facial Essence Treatment to combat the effects of the harsh desert environment. After the trek, she was pleasantly surprised and thought her skin looked amazing after being in such dry weather. She couldn’t believe her skin faced the wild and survived! "As excited as I was about embarking on a new project and adventure, I was worried about keeping my skin hydrated and protected given the extreme conditions. The SK-II Facial Treatment Essence really helped me keep my face hydrated and glowing throughout the expedition,” said Chiara.
SK-II Facial Treatment Essence helps to improve the appearance of 5 dimensions of beautiful, crystal clear skin: spots are less visible, appearance of wrinkles are reduced,
skin texture is more refined, firmness is improved, and radiance is beautifully elevated. Its irreplaceable formula gently exfoliates the face and helps moderate the skin surface renewal cycle. The magic is in the proof of Pitera, which makes up 90% of SK-II’s Facial Treatment Essence. It aids the skin’s natural functions so that your skin stays flawless and crystal clear always. When moisture is stripped from the skin and weakens the skin-barrier function, it becomes more dehydrated, which can cause long-term wrinkles. Chiara experienced intensely hot and dry weather during the expedition that can aggravate skin concerns. Thankfully, Pitera, a natural bio-ingredient that contains over 50 micronutrients to lock in moisture, conditioned her skin . It is a clear liquid rich in vitamins, amino acids, minerals and organic acids. It's the miracle ingredient discovered over 35 years ago that remains essentially unchanged until today.
For many years I have spoken about the profound effect that this 'miracle water' has had on my skin... Having used SK-II Facial Treatment Essence for 15 years I can confidently say it has not only transformed my complexion, but quite possibly changed the destiny of my skin as well. - Award Winning Actress Cate Blanchett
See for yourself what the SK-II Facial Treatment Essence can do for you. The
results are incredible. Watch it here: